{"id":3156,"date":"2024-04-30T09:19:30","date_gmt":"2024-04-30T09:19:30","guid":{"rendered":"http:\/\/journal.ziu-university.net\/?p=3156"},"modified":"2024-04-30T09:19:30","modified_gmt":"2024-04-30T09:19:30","slug":"%d9%85%d8%b3%d8%a7%d9%87%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%ad%d8%b3%d9%8a-%d9%81%d9%8a-%d8%a7%d8%ae%d8%aa%d9%8a%d8%a7%d8%b1-%d8%a7%d9%84%d9%86%d8%b2%d9%8a%d9%84","status":"publish","type":"post","link":"https:\/\/journal.ziu.edu.sy\/?p=3156","title":{"rendered":"\u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u0633\u064a \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0632\u064a\u0644 \u0644\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629-\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0641\u0646\u062f\u0642”Belv\u00e9d\u00e8re”"},"content":{"rendered":"\n

\u0645\u0633\u062a\u0644\u062e\u0635<\/strong><\/p>\n\n\n\n

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\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: <\/strong>\u062a\u0633\u0648\u064a\u0642 \u062d\u0633\u064a\u060c \u062d\u0648\u0627\u0633\u060c  \u062e\u062f\u0645\u0629 \u0641\u0646\u062f\u0642\u064a\u0629\u060c \u0627\u062a\u062c\u0627\u0647\u0627\u062a\u060c \u0633\u0644\u0648\u0643.<\/p>\n\n\n\n

R\u00e9sume:<\/strong><\/p>\n\n\n\n

Cette \u00e9tude visait \u00e0 clarifier la place du marketing sensoriel dans les h\u00f4tels afin d’influencer le comportement et les d\u00e9cisions de s\u00e9lection des clients, en consid\u00e9rant que ce dernier contribue \u00e0 \u00e9veiller et stimuler leurs sentiments et sa capacit\u00e9 \u00e0 s’adresser \u00e0 la fois \u00e0 l’esprit, au c\u0153ur et \u00e0 l’\u00e2me. . Nous avons suivi l’approche descriptive en pr\u00e9sentant la litt\u00e9rature sur le sujet qui explique les variables li\u00e9es aux axes d’\u00e9tude, et dans le but d’apporter des r\u00e9ponses aux questions de la probl\u00e9matique de recherche soulev\u00e9e et de prouver les hypoth\u00e8ses de l’\u00e9tude pr\u00e9sent\u00e9e. De ce c\u00f4t\u00e9, nous avons suivi une approche analytique consistant \u00e0 construire un questionnaire \u00e9lectronique afin de collecter des donn\u00e9es \u00e0 partir de l’\u00e9chantillon repr\u00e9sent\u00e9 par les visiteurs de l’h\u00f4tel Belv\u00e9d\u00e8re, qui comptait 98 clients, et a \u00e9t\u00e9 analys\u00e9 \u00e0 l’aide du programme SmartPls, o\u00f9 l’\u00e9tude a finalement abouti \u00e0 un certain nombre de r\u00e9sultats, \u00e0 savoir qu’il existe une forte relation positive en termes d’impact entre les \u00e9l\u00e9ments du marketing sensoriel et la d\u00e9cision du client de choisir le service h\u00f4telier du point de vue des visiteurs et invit\u00e9s de l’H\u00f4tel Belv\u00e9d\u00e8re.<\/p>\n\n\n\n

Mots cl\u00e9s :<\/strong> marketing sensoriel, sens, service h\u00f4telier, tendances, comportement. <\/p>\n\n\n\n

\u0627\u0639\u062f\u0627\u062f : <\/strong><\/p>\n\n\n\n

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    \n
  1. \u0643\u0644\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u060c \u062c\u0627\u0645\u0639\u0629 \u063a\u0631\u062f\u0627\u064a\u0629\u00a0 \u0637\u0631\u064a\u0642 \u0627\u0644\u0645\u0637\u0627\u0631 47000 \u063a\u0631\u062f\u0627\u064a\u0629\u00a0 \u0627\u0644\u062c\u0632\u0627\u0626\u0631\u00a0<\/li>\n<\/ol>\n\n\n\n

    ID ORCID : 0009-0002-0005-2559<\/p>\n\n\n\n

    2. \u0643\u0644\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u060c \u062c\u0627\u0645\u0639\u0629 \u063a\u0631\u062f\u0627\u064a\u0629  \u0637\u0631\u064a\u0642 \u0627\u0644\u0645\u0637\u0627\u0631 47000 \u063a\u0631\u062f\u0627\u064a\u0629  \u0627\u0644\u062c\u0632\u0627\u0626\u0631<\/p>\n\r\n\t\t

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    \r\n\t\t\t\t\t\t<\/span><\/span>\r\n\t\t\t\t\t\t

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    <\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>","protected":false},"excerpt":{"rendered":"

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