{"id":3449,"date":"2024-08-28T20:21:18","date_gmt":"2024-08-28T20:21:18","guid":{"rendered":"http:\/\/journal.ziu-university.net\/?p=3449"},"modified":"2024-09-03T07:43:40","modified_gmt":"2024-09-03T07:43:40","slug":"improvement-of-cbe-on-an-e-commerce-platform-mis-perspective-%d8%aa%d8%ad%d9%82%d9%8a%d9%82-%d9%81%d9%8a-%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d9%85%d8%b3%d8%a7%d9%87%d9%85%d8%a9-%d8%a7%d9%84%d8%a3%d8%af","status":"publish","type":"post","link":"https:\/\/journal.ziu.edu.sy\/?p=3449","title":{"rendered":"Investigating how Generative AI-driven tools contribute to the improvement of customer behavioral engagement on an E-commerce platform: MIS Case Study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\"><strong>Abstract<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">This study looks at how different Generative AI-driven tools affect customer behavioral engagement on e-commerce platforms. In all, 373 surveys survey responses were considered for the study, accounting for a response rate of 67.81%. The research findings show that Ad Campaign Optimization, Chatbots, and Email Marketing Automation have a substantial and positive effect on customer behavioral engagement in E-commerce platforms. By rejecting hypotheses, the study questions traditional assumptions and suggests that Personalization Engines, Predictive Analytics, and Social Media Management may not have a statistically meaningful effect on customer involvement in this e-commerce setting. These findings highlight the significance of giving some AI tools more priority than others, which has far-reaching consequences for companies trying to improve their E-commerce operations. This research adds to what is already known about how Generative AI-driven technologies affect the dynamics of customer interaction. The complexities of long-term user experiences within the dynamic environment of AI-driven e-commerce platforms, as well as the precise elements impacting tool efficacy, might be the subject of future study that would enhance our current knowledge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">Keywords: Ad Campaign Optimization, Conversational AI, Predictive Analytics, Social Media Management, Chatbots, customer behavioral engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0639\u062f\u0627\u062f : <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f. \u0645\u0641\u0632\u0639 \u0627\u0644\u0642\u062d\u0637\u0627\u0646\u064a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dr.Mofza Algahtany<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0644\u064a\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644\u060c \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0628\u0627\u062d\u0629\u060c \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 College of Business , Albaha University , Saudi Arabia<\/p>\n\r\n\t\t<div class=\"review_wrap\">\r\n\t\t\t<div id=\"review-box\" class=\"review-box review-bottom review-stars\">\r\n\t\t\t\t<div class=\"review-summary\">\r\n\t\t\t\t\t<div class=\"review-final-score\">\r\n\t\t\t\t\t\t<span title=\"\" class=\"post-large-rate stars-large\"><span style=\"width:0%\"><\/span><\/span>\r\n\t\t\t\t\t\t<h4><\/h4>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"review-short-summary\"><a href=\"https:\/\/drive.google.com\/file\/d\/1tUiJdtbGbqb9OzzxG2qWAgBXhwoO0XRj\/view?usp=drive_link\" class=\"taq-button taq-medium taq-square taq-flat\" style=\"background-color:#a0ce4e\" target=\"_blank\"><i class=\"fa fa-download\"><\/i><span class=\"button-text\">\u062a\u062d\u0645\u064a\u0644<\/span><\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t<div class=\"user-rate-wrap\">\r\n\t\t\t\t<span class=\"user-rating-text\">\r\n\t\t\t\t\t<strong>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646: <\/strong>\r\n\t\t\t\t\t<span class=\"taq-score\"><\/span>\r\n\t\t\t\t\t<small>\u0643\u0646 \u0623\u0648\u0644 \u0627\u0644\u0645\u0635\u0648\u062a\u0648\u0646 !<\/small>\r\n\t\t\t\t<\/span>\r\n\r\n\t\t\t\t<div data-rate=\"0\" data-id=\"3449\" class=\"user-rate taq-user-rate-active\">\r\n\t\t\t\t\t<span class=\"user-rate-image post-large-rate stars-large\">\r\n\t\t\t\t\t\t<span style=\"width:0%\"><\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"taq-clear\"><\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Abstract This study looks at how different Generative AI-driven tools affect customer behavioral engagement on e-commerce platforms. In all, 373 surveys survey responses were considered for the study, accounting for a response rate of 67.81%. The research findings show that Ad Campaign Optimization, Chatbots, and Email Marketing Automation have a substantial and positive effect on &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"class_list":["post-3449","post","type-post","status-publish","format-standard","","category----2"],"_links":{"self":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/3449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3449"}],"version-history":[{"count":3,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/3449\/revisions"}],"predecessor-version":[{"id":3466,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/3449\/revisions\/3466"}],"wp:attachment":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}