{"id":3620,"date":"2024-10-30T08:42:28","date_gmt":"2024-10-30T08:42:28","guid":{"rendered":"http:\/\/journal.ziu-university.net\/?p=3620"},"modified":"2024-10-30T08:42:28","modified_gmt":"2024-10-30T08:42:28","slug":"%d8%b1%d8%a3%d8%b3-%d8%a7%d9%84%d9%85%d8%a7%d9%84-%d8%a7%d9%84%d9%81%d9%83%d8%b1%d9%8a-%d9%88%d8%b9%d9%84%d8%a7%d9%82%d8%aa%d9%87-%d8%a8%d8%a7%d9%84%d9%85%d9%8a%d8%b2%d8%a9-%d8%a7%d9%84%d8%aa%d9%86","status":"publish","type":"post","link":"https:\/\/journal.ziu.edu.sy\/?p=3620","title":{"rendered":"\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0641\u0643\u0631\u064a \u0648\u0639\u0644\u0627\u0642\u062a\u0647 \u0628\u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 “\u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0648\u0633\u0637\u0649 \u0628\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u062f\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f \u0644\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a”"},"content":{"rendered":"\n

\u0627\u0644\u0645\u0644\u062e\u0635:<\/strong><\/p>\n\n\n\n

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 \u0643\u0645\u0627 \u0623\u0648\u0635\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0628\u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0641\u0643\u0631\u064a \u0639\u0644\u0649 \u0623\u0646\u0647 \u0645\u0648\u0631\u062f \u0631\u0626\u064a\u0633\u064a \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u0640\u064a \u062a\u0645\u062a\u0644\u0643\u0647\u0640\u0627 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0627\u0644\u062d\u0641\u0640\u0627\u0638 \u0639\u0644\u064a\u0640\u0647 \u0648\u062a\u0637\u0640\u0648\u064a\u0631\u0647 \u0628\u0634\u0640\u0643\u0644 \u0645\u0633\u0640\u062a\u0645\u0631\u060c \u0648\u0627\u0644\u062a\u0623\u0643\u064a\u0640\u062f \u0639\u0644\u0640\u0649 \u0623\u0647\u0645\u064a\u062a\u0640\u0647 \u0648\u062f\u0648\u0631\u0647 \u0641\u0640\u064a \u0646\u062c\u0640\u0627\u062d \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u062d\u0642\u064a\u0640\u0642 \u0627\u0644\u0645\u064a\u0640\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u0640\u064a\u0629 \u0644\u0647\u0640\u0627\u060c \u0648\u062e\u0627\u0635\u0640\u0629 \u0641\u0640\u064a \u0638\u0640\u0644 \u062b\u0640\u0648\u0631\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0640\u0627\u062a \u0648\u0627\u0646\u0641\u062a\u0640\u0627\u062d \u0627\u0644\u0639\u0640\u0627\u0644\u0645 \u0628\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629. \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0641\u0643\u0631\u064a \u062e\u0635\u0648\u0635\u0627 \u0641\u064a \u062c\u0627\u0646\u0628\u064a\u0647 \u0627\u0644\u0647\u064a\u0643\u0644\u064a \u0648\u0627\u0644\u0639\u0644\u0627\u0626\u0642\u064a \u0644\u0623\u0646\u0647\u0645\u0627 \u0645\u0624\u062b\u0631\u0627\u0646 \u0647\u0627\u0645\u0627\u0646 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/p>\n\n\n\n

\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: <\/strong>\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0641\u0643\u0631\u064a\u060c \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a.<\/p>\n\n\n\n

Abstract<\/strong>:<\/p>\n\n\n\n

The study aimed to identify the impact of intellectual capital on competitive advantage, a field study on Al-Madar Al-Jaded Communications Company, Central Region Branch. The descriptive analytical approach was used by distributing the questionnaire form to the study sample, which amounted to (35), and statistical analysis was conducted on it using statistical programs (Smart PLS3) to test the study hypotheses. The study concluded that there is no statistical significance at a significant level observed between human capital and competitive advantage, and there is statistical significance at a significant level observed between both relational capital, structural capital, and competitive advantage.<\/p>\n\n\n\n

The study also recommended the necessity of dealing with intellectual capital as a major and strategic resource among the various resources that the company possesses and maintaining and developing it continuously, and emphasizing its importance and role in the success of the company and achieving its competitive advantage, especially in light of the information revolution and the openness of the world with information and knowledge. And paying attention to intellectual capital, especially in its structural and relational aspects because they are two important influences on the competitive advantage.<\/p>\n\n\n\n

Keywords<\/strong>: Intellectual capital, competitive advantage, statistical analysis.<\/p>\n\n\n\n

\u0627\u0639\u062f\u0627\u062f :<\/strong><\/p>\n\n\n\n

\u0639\u0628\u062f\u0627\u0644\u0644\u0647 \u0635\u0627\u0644\u062d \u0645\u062d\u0645\u062f \u0623\u0628\u0648 \u062d\u062c\u0631<\/strong><\/p>\n\n\n\n

Abdullah Saleh Mohammed Abu-Hajar<\/p>\n\n\n\n

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\r\n\t\t\t\t\t\t<\/span><\/span>\r\n\t\t\t\t\t\t

<\/h4>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t
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\r\n\t\t\t\t\r\n\t\t\t\t\t\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646: <\/strong>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\u0643\u0646 \u0623\u0648\u0644 \u0627\u0644\u0645\u0635\u0648\u062a\u0648\u0646 !<\/small>\r\n\t\t\t\t<\/span>\r\n\r\n\t\t\t\t
\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t
<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>","protected":false},"excerpt":{"rendered":"

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