{"id":3706,"date":"2024-11-29T15:37:05","date_gmt":"2024-11-29T15:37:05","guid":{"rendered":"https:\/\/journal.ziu-university.net\/?p=3706"},"modified":"2024-11-29T15:37:06","modified_gmt":"2024-11-29T15:37:06","slug":"%d9%81%d8%a7%d8%b9%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d8%a7%d9%85%d8%a9-%d9%81%d9%8a-%d9%85%d9%88%d8%a7%d8%ac%d9%87%d8%a9-%d8%a7%d9%84%d9%85%d8%b9","status":"publish","type":"post","link":"https:\/\/journal.ziu.edu.sy\/?p=3706","title":{"rendered":"\u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0639\u064a\u0642\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0644\u0627\u0644\u064a\u0629 \u0636\u062f \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0635\u0646\u0627\u0639\u064a: \u0634\u0631\u0643\u0629 \u0628\u064a\u0631 \u0632\u064a\u062a \u0644\u0644\u0623\u062f\u0648\u064a\u0629 \u0623\u0646\u0645\u0648\u0630\u062c\u0627\u064b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0644\u062e\u0635<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u062f\u0641\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0639\u064a\u0642\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0644\u0627\u0644\u064a\u0629 \u0636\u062f \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 \u0628\u064a\u0631\u0632\u064a\u062a \u0644\u0644\u0623\u062f\u0648\u064a\u0629 \u0643\u0646\u0645\u0648\u0630\u062c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629: \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u0627\u062d\u062b \u0627\u0644\u0645\u0646\u0647\u062c \u0627\u0644\u0648\u0635\u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062f\u0627\u0629 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0629. \u062a\u0623\u0644\u0641 \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0645\u0646 \u0645\u0648\u0638\u0641\u064a \u0634\u0631\u0643\u0629 \u0628\u064a\u0631\u0632\u064a\u062a \u0644\u0644\u0623\u062f\u0648\u064a\u0629\u060c \u0648\u062a\u0645 \u0623\u062e\u0630 \u0639\u064a\u0646\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u062a\u0643\u0648\u0646\u062a \u0645\u0646 50 \u0645\u0648\u0638\u0641\u064b\u0627 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0638\u0647\u0631\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0639\u062f\u0629 \u0646\u062a\u0627\u0626\u062c\u060c \u0623\u0647\u0645\u0647\u0627 \u0623\u0646 \u0627\u0644\u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0644\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0639\u064a\u0642\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0644\u0627\u0644\u064a\u0629 \u0636\u062f \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 \u0628\u064a\u0631\u0632\u064a\u062a \u0644\u0644\u0623\u062f\u0648\u064a\u0629\u060c \u0648\u0625\u0646 \u0643\u0641\u0627\u0621\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0641\u064a \u0634\u0631\u0643\u0629 \u0628\u064a\u0631\u0632\u064a\u062a \u0644\u0644\u0623\u062f\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0639\u064a\u0642\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0644\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0635\u0646\u0627\u0639\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u062e\u0644\u0635\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0641\u064a \u0634\u0631\u0643\u0629 \u0628\u064a\u0631\u0632\u064a\u062a \u0644\u0644\u0623\u062f\u0648\u064a\u0629 \u0642\u062f \u0623\u062b\u0628\u062a\u062a \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0639\u064a\u0642\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0644\u0627\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u0633\u0627\u0647\u0645 \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0634\u0631\u0643\u0629. \u0643\u0645\u0627 \u0623\u0648\u0635\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0628\u0636\u0631\u0648\u0631\u0629 \u0625\u0639\u062f\u0627\u062f \u062e\u0637\u0637 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0633\u0628\u0642\u0629 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u064a\u0642\u0627\u062a\u060c \u0648\u0636\u0645\u0627\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0648\u0635\u062d\u064a\u062d\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062b\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0627\u0644\u0645\u0639\u064a\u0642\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0644\u0627\u0644\u064a\u0629\u060c \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u060c \u0634\u0631\u0643\u0629 \u0628\u064a\u0631\u0632\u064a\u062a \u0644\u0644\u0623\u062f\u0648\u064a\u0629\u060c \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0629\u060c \u0627\u0644\u0641\u0627\u0639\u0644\u064a\u0629\u060c \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">Abstract<br>Objectives: The study aimed to assess the effectiveness of public relations in confronting occupation-related obstacles against the industrial sector, with a focus on Birzeit Pharmaceutical Company as a model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">Methodology: The researcher employed a descriptive-analytical approach using a questionnaire. The study population consisted of employees from Birzeit Pharmaceutical Company, and a random sample of 50 employees was selected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">Results: The study revealed several findings, most notably the significant effectiveness of public relations in addressing occupation-related obstacles against the industrial sector, with a specific focus on Birzeit Pharmaceutical Company. Additionally, the study highlighted the efficiency of the public relations management at Birzeit Pharmaceutical Company in dealing with the occupation-related challenges facing the industrial sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">Conclusion: The study concluded that the public relations management at Birzeit Pharmaceutical Company has proven its ability to effectively handle occupation-related obstacles, which has contributed to maintaining the stability of industrial operations and achieving the company&#8217;s goals. The study also recommended the need for strategic planning in advance to address these obstacles and ensuring that communication messages are accurate and truthful to enhance trust between the company and the community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\"><strong>Keywords: Public Relations, Occupation-Related Obstacles, Industrial Sector, Birzeit Pharmaceutical Company, Questionnaire, Effectiveness, Management Efficiency.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0639\u062f\u0627\u062f : <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u062f. \u0627\u0628\u0631\u0627\u0647\u064a\u0645 \u0639\u0643\u0629\u00a0<\/strong><br><strong>\u0623\u0633\u062a\u0627\u0630 \u0645\u0633\u0627\u0639\u062f \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629<\/strong><br><strong>\u2013\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0648\u0637\u0646\u064a\u0629-\u0646\u0627\u0628\u0644\u0633 -\u0641\u0644\u0633\u0637\u064a\u0646\u00a0<\/strong><br><\/td><td><br><strong>\u0642\u0635\u064a \u0647\u0646\u062f\u064a<\/strong><br><strong>\u00a0\u0637\u0627\u0644\u0628 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629\u00a0<\/strong><br><strong>\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0648\u0637\u0646\u064a\u0629-\u0646\u0627\u0628\u0644\u0633 -\u0641\u0644\u0633\u0637\u064a\u0646\u00a0<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\r\n\t\t<div class=\"review_wrap\">\r\n\t\t\t<div id=\"review-box\" class=\"review-box review-bottom review-stars\">\r\n\t\t\t\t<div class=\"review-summary\">\r\n\t\t\t\t\t<div class=\"review-final-score\">\r\n\t\t\t\t\t\t<span title=\"\" class=\"post-large-rate stars-large\"><span style=\"width:0%\"><\/span><\/span>\r\n\t\t\t\t\t\t<h4><\/h4>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"review-short-summary\"><a href=\"https:\/\/drive.google.com\/file\/d\/1Q9DS4JSIPSJoAwZbP5-RkjwejJxfImYm\/view?usp=drive_link\" class=\"taq-button taq-medium taq-square taq-flat\" style=\"background-color:#a0ce4e\" target=\"_blank\"><i class=\"fa fa-download\"><\/i><span class=\"button-text\">\u062a\u062d\u0645\u064a\u0644<\/span><\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t<div class=\"user-rate-wrap\">\r\n\t\t\t\t<span class=\"user-rating-text\">\r\n\t\t\t\t\t<strong>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646: <\/strong>\r\n\t\t\t\t\t<span class=\"taq-score\"><\/span>\r\n\t\t\t\t\t<small>\u0643\u0646 \u0623\u0648\u0644 \u0627\u0644\u0645\u0635\u0648\u062a\u0648\u0646 !<\/small>\r\n\t\t\t\t<\/span>\r\n\r\n\t\t\t\t<div data-rate=\"0\" data-id=\"3706\" class=\"user-rate taq-user-rate-active\">\r\n\t\t\t\t\t<span class=\"user-rate-image post-large-rate stars-large\">\r\n\t\t\t\t\t\t<span style=\"width:0%\"><\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"taq-clear\"><\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0645\u0644\u062e\u0635 \u0647\u062f\u0641\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0639\u064a\u0642\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0644\u0627\u0644\u064a\u0629 \u0636\u062f \u0627\u0644\u0642\u0637\u0627\u0639 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