{"id":3921,"date":"2025-01-31T06:46:56","date_gmt":"2025-01-31T06:46:56","guid":{"rendered":"https:\/\/journal.ziu-university.net\/?p=3921"},"modified":"2025-01-31T06:46:56","modified_gmt":"2025-01-31T06:46:56","slug":"%d8%ac%d9%88%d8%af%d8%a9-%d8%a7%d9%84%d8%ae%d8%af%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%b3%d9%8a%d8%a7%d8%ad%d9%8a%d8%a9-%d9%88%d8%a3%d8%ab%d8%b1%d9%87%d8%a7-%d8%b9%d9%84%d9%89-%d8%a5%d8%af%d8%a7%d8%b1","status":"publish","type":"post","link":"https:\/\/journal.ziu.edu.sy\/?p=3921","title":{"rendered":"\u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062d\u064a\u0629 \u0648\u0623\u062b\u0631\u0647\u0627 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0632\u0628\u0627\u0626\u0646"},"content":{"rendered":"\n

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Abstract <\/strong><\/p>\n\n\n\n

This study aimed to know the impact of the quality of tourism services on customer relationship management in several hotels in Libya. The descriptive analytical approach was used and data was collected by a questionnaire distributed to a sample of 36 administrative workers in Libyan hotels. The study concluded that the level of quality of tourism services in its dimensions (tangibility, reliability, responsiveness, emotional empathy) in Libyan hotels was high, as well as the level of customer relationship management in its dimensions (relationship marketing, creating value for customers, marketing databases) in Libyan hotels was high, while the application of customer retention strategies was at an average level. There is a statistically significant effect of the quality of tourism services in its dimensions (tangibility, reliability, responsiveness, emotional empathy) on customer relationship management in its dimensions (relationship marketing, creating value for customers, marketing databases, and customer retention strategies) in Libya at a significance level (0.05 \u2265a)” and this effect is positive.<\/p>\n\n\n\n

Keywords: Quality of tourism services, customer relationship management, tourist hotels<\/strong><\/p>\n\n\n\n

\u0627\u0639\u062f\u0627\u062f : <\/p>\n\n\n\n

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Fathi F. Mohamed<\/strong><\/td>Nora I. Abdalhamed Alkhaizawani<\/strong><\/td><\/tr>
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<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>","protected":false},"excerpt":{"rendered":"

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