{"id":4343,"date":"2025-06-30T12:45:11","date_gmt":"2025-06-30T12:45:11","guid":{"rendered":"https:\/\/journal.ziu-university.net\/?p=4343"},"modified":"2025-06-30T12:45:12","modified_gmt":"2025-06-30T12:45:12","slug":"artificial-intelligence-and-its-role-in-supporting-the-decision-making-process-within-media-organizations","status":"publish","type":"post","link":"https:\/\/journal.ziu.edu.sy\/?p=4343","title":{"rendered":"Artificial Intelligence and Its Role in Supporting the Decision-Making Process within Media Organizations"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" dir=\"ltr\"><strong>Abstract:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">This study aimed to identify the role of artificial intelligence in supporting the decision-making process within media institutions in the Gaza Strip, using the descriptive analytical method. A random sample was selected from communication practitioners in Palestinian media institutions registered with the Journalists Syndicate and the Ministry of Information, totaling 735 individuals in the year 2022\u20132023. Eighty questionnaires were distributed, and 71 were retrieved, resulting in a response rate of 88.8%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">The findings revealed that the use of artificial intelligence in media institutions was moderate, with a rate of 64.4%, indicating that these institutions rely on AI technologies to enhance performance and efficiency, especially in times of war. The results also showed that the average score for the &#8220;decision-making process&#8221; was 3.41 with a standard deviation of 0.44, indicating a high level of decision-making within media institutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">A multiple regression model was employed to test the impact of independent variables (such as training, suitability, and effectiveness) on the decision-making process. The results indicated a statistically significant relationship between these variables and support for decision-making. However, the study found no statistically significant differences between the mean estimates of the research population based on variables such as gender, academic qualification, years of experience, and media institution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">The study indicates that artificial intelligence contributes to improving decision-making within Palestinian media institutions, thereby enhancing performance efficiency during emergency situations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\"><strong>Keywords: Artificial Intelligence, Decision-Making Process, Media Institutions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0644\u062e\u0635<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u0647\u062f\u0641\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u062f\u0648\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u062f\u0639\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u063a\u0632\u0629\u060c \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u0647\u062c \u0627\u0644\u0648\u0635\u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a. \u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0639\u064a\u0646\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0645\u0646 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0627\u0644\u0641\u0644\u0633\u0637\u064a\u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062c\u0644\u0629 \u0641\u064a \u0646\u0642\u0627\u0628\u0629 \u0627\u0644\u0635\u062d\u0641\u064a\u064a\u0646 \u0648\u0648\u0632\u0627\u0631\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u060c \u0628\u0644\u063a \u0639\u062f\u062f\u0647\u0627 735 \u0641\u0631\u062f\u0627\u064b \u0641\u064a \u0627\u0644\u0639\u0627\u0645 2022\u20132023. \u062a\u0645 \u062a\u0648\u0632\u064a\u0639 80 \u0627\u0633\u062a\u0628\u0627\u0646\u0629\u060c \u0648\u0627\u0633\u062a\u064f\u0639\u064a\u062f \u0645\u0646\u0647\u0627 71\u060c \u0645\u0645\u0627 \u0623\u0633\u0641\u0631 \u0639\u0646 \u0646\u0633\u0628\u0629 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0628\u0644\u063a\u062a 88.8%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0634\u0641\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0623\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0643\u0627\u0646 \u0645\u062a\u0648\u0633\u0637\u0627\u064b\u060c \u0628\u0645\u0639\u062f\u0644 64.4%\u060c \u0645\u0645\u0627 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0639\u062a\u0645\u0627\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u062d\u0631\u0628. \u0643\u0645\u0627 \u0623\u0638\u0647\u0631\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0623\u0646 \u0645\u062a\u0648\u0633\u0637 \u062a\u0642\u062f\u064a\u0631 &#8220;\u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631&#8221; \u0628\u0644\u063a 3.41 \u0628\u0627\u0646\u062d\u0631\u0627\u0641 \u0645\u0639\u064a\u0627\u0631\u064a 0.44\u060c \u0645\u0645\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0645\u0631\u062a\u0641\u0639 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u0646\u062d\u062f\u0627\u0631 \u0627\u0644\u0645\u062a\u0639\u062f\u062f \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u062b\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629 (\u0645\u062b\u0644 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629\u060c \u0648\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629) \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631. \u0648\u0623\u0634\u0627\u0631\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0625\u0644\u0649 \u0648\u062c\u0648\u062f \u0639\u0644\u0627\u0642\u0629 \u0630\u0627\u062a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u062f\u0639\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0644\u0645 \u062a\u062c\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0641\u0631\u0648\u0642\u0627\u064b \u0630\u0627\u062a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0628\u064a\u0646 \u0645\u062a\u0648\u0633\u0637 \u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0628\u062d\u062b \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u062c\u0646\u0633\u060c \u0627\u0644\u0645\u0624\u0647\u0644 \u0627\u0644\u0639\u0644\u0645\u064a\u060c \u0633\u0646\u0648\u0627\u062a \u0627\u0644\u062e\u0628\u0631\u0629\u060c \u0648\u0646\u0648\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0627\u0644\u0641\u0644\u0633\u0637\u064a\u0646\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0648\u0627\u0642\u0641 \u0627\u0644\u0637\u0627\u0631\u0626\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u060c \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\"><strong>by:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>AHMED A. Q. KARIM<br><\/strong>PhD Researcher, University of Islamic Sciences Malaysia (USIM), Independent Researcher &amp; Specialized Trainer in Artificial Intelligence Journalism<strong><br><\/strong><\/td><td><strong>Muhammad K. Hamdan<\/strong>PhD Researcher,University of Islamic Sciences Malaysia (USIM) Gaza, Palestine<\/td><\/tr><\/tbody><\/table><\/figure>\n\r\n\t\t<div class=\"review_wrap\">\r\n\t\t\t<div id=\"review-box\" class=\"review-box review-bottom review-stars\">\r\n\t\t\t\t<div class=\"review-summary\">\r\n\t\t\t\t\t<div class=\"review-final-score\">\r\n\t\t\t\t\t\t<span title=\"\" class=\"post-large-rate stars-large\"><span style=\"width:0%\"><\/span><\/span>\r\n\t\t\t\t\t\t<h4><\/h4>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"review-short-summary\"><a href=\"https:\/\/drive.google.com\/file\/d\/1pGlJgLZcXSEdT6GWSR-5cuCbaoT7FT4t\/view?usp=drive_link\" class=\"taq-button taq-medium taq-square taq-flat\" style=\"background-color:#a0ce4e\" target=\"_blank\"><i class=\"fa fa-download\"><\/i><span class=\"button-text\">Download<\/span><\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t<div class=\"user-rate-wrap\">\r\n\t\t\t\t<span class=\"user-rating-text\">\r\n\t\t\t\t\t<strong>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646: <\/strong>\r\n\t\t\t\t\t<span class=\"taq-score\"><\/span>\r\n\t\t\t\t\t<small>\u0643\u0646 \u0623\u0648\u0644 \u0627\u0644\u0645\u0635\u0648\u062a\u0648\u0646 !<\/small>\r\n\t\t\t\t<\/span>\r\n\r\n\t\t\t\t<div data-rate=\"0\" data-id=\"4343\" class=\"user-rate taq-user-rate-active\">\r\n\t\t\t\t\t<span class=\"user-rate-image post-large-rate stars-large\">\r\n\t\t\t\t\t\t<span style=\"width:0%\"><\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"taq-clear\"><\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Abstract: This study aimed to identify the role of artificial intelligence in supporting the decision-making process within media institutions in the Gaza Strip, using the descriptive analytical method. A random sample was selected from communication practitioners in Palestinian media institutions registered with the Journalists Syndicate and the Ministry of Information, totaling 735 individuals in the &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":["post-4343","post","type-post","status-publish","format-standard","","category----1"],"_links":{"self":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/4343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4343"}],"version-history":[{"count":1,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/4343\/revisions"}],"predecessor-version":[{"id":4344,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/4343\/revisions\/4344"}],"wp:attachment":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}