{"id":4736,"date":"2025-11-30T06:39:16","date_gmt":"2025-11-30T06:39:16","guid":{"rendered":"https:\/\/journal.ziu-university.net\/?p=4736"},"modified":"2025-11-30T06:39:17","modified_gmt":"2025-11-30T06:39:17","slug":"%d8%a7%d9%84%d8%aa%d8%ad%d9%88%d9%84-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a-%d9%88%d8%a3%d8%ab%d8%b1%d9%87-%d8%b9%d9%84%d9%89-%d8%aa%d9%85%d9%8a%d8%b2-%d8%a7%d9%84%d8%a7%d8%b9%d9%85%d8%a7%d9%84-%d8%a7","status":"publish","type":"post","link":"https:\/\/journal.ziu.edu.sy\/?p=4736","title":{"rendered":"\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0623\u062b\u0631\u0647 \u0639\u0644\u0649 \u062a\u0645\u064a\u0632 \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u062f\u0627\u0646"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635<\/strong><strong><\/strong><\/p>\n\n\n\n<p 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\u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0644\u0636\u0645\u0627\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u0627\u0633\u062a\u062f\u0627\u0645\u062a\u0647. \u0627\u0644\u0627\u0633\u062a\u0645\u062b\u0627\u0631 \u0641\u064a \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0644\u062a\u0644\u0628\u064a\u0629 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong>\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629:<\/strong> <strong>\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u062a\u0645\u064a\u0632 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629\u060c \u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0627\u0644\u0633\u0648\u062f\u0627\u0646\u064a\u0629 .<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abstract:<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This study examined the impact of digital transformation on hotel excellence in Sudan. The problem of the study was that, despite the opportunities digital transformation provides for the advancement of hotel businesses, many Sudanese hotels have not yet optimally capitalized on its potential. Some hotels still rely on traditional management and service methods, which weakens their ability to compete regionally and internationally. The importance of this study stems from the fact that it highlights a vital aspect of the hotel sector, which is one of the economic pillars in many countries. It also provides an analytical framework that helps hotel decision-makers understand digital transformation and employ it effectively. In addition, the study contributes to enriching the scientific literature related to hotel excellence and opens the way for future studies focusing on innovation and sustainability in this evolving sector. The study aimed to identify the impact of digital transformation on the dimensions of hotel excellence (quality of hotel services, improved guest satisfaction, and improved operational efficiency). The study followed a descriptive and analytical approach. The study concluded that the use of modern digital technologies such as electronic reservation systems and smart applications contributed to raising the level of hotel service quality and improving the guest experience. The results showed that digital transformation improved operational efficiency in hotels by reducing costs, accelerating administrative procedures, and optimizing resources. The results indicated that digital transformation contributed to increased guest satisfaction due to the capacity and accuracy of service provision and its suitability to individual needs. The study recommended the adoption of a comprehensive digital strategy within hotels that aligns with their strategic objectives and operational plans. It also recommended training and qualifying employees on the use of modern digital systems to ensure the efficiency and sustainability of implementation. It also recommended investing in technical infrastructure and continuously updating digital systems to meet market and consumer demands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keywords<\/strong>: <strong>Digital transformation, hotel business excellence, Sudanese hotels<\/strong>.<strong> <\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0639\u062f\u0627\u062f <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td>\u062f. \u0639\u0628\u062f \u0627\u0644\u0641\u062a\u0627\u062d \u0639\u0628\u062f \u0627\u0644\u0639\u0632\u064a\u0632 \u0645\u062d\u0645\u062f \u0625\u0628\u0631\u0627\u0647\u064a\u0645 Dr.Abdelfatah Abdelaziz Mohamed Ibrahim \u0623\u0633\u062a\u0627\u0630 \u0645\u0634\u0627\u0631\u0643 &#8211; \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0632\u0639\u064a\u0645 \u0627\u0644\u0623\u0632\u0647\u0631\u064a<strong><\/strong><\/td><td>\u062f. \u0623\u062d\u0645\u062f \u0633\u0644\u064a\u0645\u0627\u0646 \u0625\u0628\u0631\u0627\u0647\u064a\u0645 \u0639\u0628\u062f\u0627\u0644\u0644\u0647 <br>Dr. Ahmed Suleiman Ibrahim Abdullah <br>\u0623\u0633\u062a\u0627\u0630 \u0645\u0633\u0627\u0639\u062f \u2013 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0632\u0639\u064a\u0645 \u0627\u0644\u0623\u0632\u0647\u0631\u064a<\/td><\/tr><\/thead><\/table><\/figure>\n\r\n\t\t<div class=\"review_wrap\">\r\n\t\t\t<div id=\"review-box\" class=\"review-box review-bottom review-stars\">\r\n\t\t\t\t<div class=\"review-summary\">\r\n\t\t\t\t\t<div class=\"review-final-score\">\r\n\t\t\t\t\t\t<span title=\"\" class=\"post-large-rate stars-large\"><span style=\"width:0%\"><\/span><\/span>\r\n\t\t\t\t\t\t<h4><\/h4>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"review-short-summary\"><a href=\"https:\/\/drive.google.com\/file\/d\/1CgVdOGsrcvM84jBbWUW1D0BkoSCFtGOE\/view?usp=drive_link\" class=\"taq-button taq-medium taq-square taq-flat\" style=\"background-color:#a0ce4e\" target=\"_blank\"><i class=\"fa fa-download\"><\/i><span class=\"button-text\">Download<\/span><\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t<div class=\"user-rate-wrap\">\r\n\t\t\t\t<span class=\"user-rating-text\">\r\n\t\t\t\t\t<strong>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646: <\/strong>\r\n\t\t\t\t\t<span class=\"taq-score\"><\/span>\r\n\t\t\t\t\t<small>\u0643\u0646 \u0623\u0648\u0644 \u0627\u0644\u0645\u0635\u0648\u062a\u0648\u0646 !<\/small>\r\n\t\t\t\t<\/span>\r\n\r\n\t\t\t\t<div data-rate=\"0\" data-id=\"4736\" class=\"user-rate taq-user-rate-active\">\r\n\t\t\t\t\t<span class=\"user-rate-image post-large-rate stars-large\">\r\n\t\t\t\t\t\t<span style=\"width:0%\"><\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"taq-clear\"><\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635 \u062a\u0646\u0627\u0648\u0644\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u062b\u0631 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0639\u0644\u0649 \u062a\u0645\u064a\u0632 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u062f\u0627\u0646. \u062a\u0645\u062b\u0644\u062a \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0641\u064a \u0623\u0646\u0647 \u0631\u063a\u0645 \u0645\u0627 \u064a\u0648\u0641\u0631\u0647 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0646 \u0641\u0631\u0635 \u0644\u0644\u0646\u0647\u0648\u0636 \u0628\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629\u060c 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&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-4736","post","type-post","status-publish","format-standard","","category-153"],"_links":{"self":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/4736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4736"}],"version-history":[{"count":2,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/4736\/revisions"}],"predecessor-version":[{"id":4741,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/4736\/revisions\/4741"}],"wp:attachment":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}