{"id":4953,"date":"2026-04-01T09:57:05","date_gmt":"2026-04-01T09:57:05","guid":{"rendered":"https:\/\/journal.ziu-university.net\/?p=4953"},"modified":"2026-04-01T09:57:07","modified_gmt":"2026-04-01T09:57:07","slug":"using-nonprofit-commercials-to-teach-english","status":"publish","type":"post","link":"https:\/\/journal.ziu.edu.sy\/?p=4953","title":{"rendered":"Using Nonprofit Commercials to Teach English"},"content":{"rendered":"\n

Abstract<\/strong><\/p>\n\n\n\n

 Using Nonprofit Commercials to teach English Language concerns two new skills, \u2018viewing\u2019 and \u2018visually representing\u2019 have been added to the traditional skills of reading, writing, Listening and speaking. (Donaghy 2019) applies to Europe, where the Council of Europe has added the following audiovisual comprehension items to it a assessment scale: Following changes of topic and identifying main points; identifying details, nuances, and implied meaning; delivery: from slow, clear standard usage to the ability to handle slang and idiomatic usage (2020, 52). Nonprofit commercials (in this article referred to as \u201cfilms\u201d) are a valuable resource for language teachers. The aim of the commercials is to teach as many people as possible to spread an organization\u2019s message and promote its cause. The films are short usually less than three minutes long \u2013 but most are professionally made and frequently tell a complete story . Different types of learners can benefit from the films because they communicate through multiple channels- images , sound, speech, and text. Film and critical media literacy are developed when students analyze the films and study the websites of the organizations that released them. Teachers can show a nonprofit commercial to introduce a topic; they can also show two or more films that cover the same issue to compare their stylistic features and methods of persuasion. Important elements of the narrative of a film are the plot, the setting, the characters, and the point of view. Narrative techniques used in the nonprofit commercials presented here include telling a story from a subjective point of view, role reversals, and plot twist<\/p>\n\n\n\n

Keywords: Nonprofit Commercials, Teach English.<\/strong><\/p>\n\n\n\n

\u0627\u0644\u0645\u0644\u062e\u0635:<\/strong><\/p>\n\n\n\n

\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u063a\u064a\u0631 \u0631\u0628\u062d\u064a\u0629 \u0644\u062a\u062f\u0631\u064a\u0633 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0623\u0646\u062c\u0644\u064a\u0632\u064a\u0629 (\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0648\u0631\u0642\u0629 \u0627\u0644\u0628\u062d\u062b\u064a\u0629) \u0641\u0627\u0644\u0648\u0631\u0642\u0629 \u062a\u0636\u0641 \u0645\u0647\u0627\u0631\u062a\u064a\u0646 \u062c\u062f\u064a\u062f\u062a\u064a\u0646 (\u0648\u062c\u0629 \u0627\u0644\u0646\u0638\u0631 \u0648\u0627\u0628\u0631\u0627\u0632\u0627\u0644\u0631\u0624\u064a\u0629) \u0644\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0631\u0628\u0639 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629: \u0645\u0647\u0627\u0631\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0648 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0648 \u0627\u0644\u0623\u0633\u062a\u0645\u0627\u0639 \u0648 \u0627\u0644\u0643\u0644\u0627\u0645 . \u0641\u0627\u0644\u0639\u0627\u0644\u0645 \u062f\u0648\u0646\u0627\u0641\u064a 2019. \u064a\u0634\u064a\u0631 \u0644\u0644\u0642\u0627\u0631\u0629 \u0627\u0644\u0623\u0648\u0631\u0628\u064a\u0629 \u0628\u0627\u0646 \u0627\u0644\u0645\u062c\u0644\u0633 \u0627\u0644\u0623\u0648\u0631\u0648\u0631\u0628\u064a \u0642\u062f \u0623\u0636\u0627\u0641 \u0627\u0644\u0623\u0644\u064a\u0629 \u0627\u0644\u0633\u0645\u0639\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0635\u0627\u0645\u062a\u0629 \u0641\u064a \u062b\u0644\u0627\u062b \u0646\u0642\u0627\u0637: \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0648 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. \u0643\u0630\u0644\u0643 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0628\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0648\u0627\u0644\u0641\u0648\u0627\u0631\u0642 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0643\u0627\u062f \u062a\u062f\u0631\u0643 \u2013 \u0648\u0627\u0644\u0645\u0639\u0646\u0649 \u0627\u0644\u0636\u0645\u0646\u064a \u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u0628\u0637\u0621 \u061b \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0633\u062a\u0648\u0649 \u0631\u0641\u064a\u0639 \u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0643\u0644\u0645 \u0628\u0627\u0644\u0639\u0627\u0645\u064a\u0629 \u0623\u0645\u062b\u0627\u0644\u0627 \u0648 \u0627\u0635\u0637\u0644\u0627\u062d\u0627 (2020) . \u0627\u0644\u0623\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u063a\u064a\u0631 \u0631\u0628\u062d\u064a\u0629 \u0641\u0647\u064a \u062a\u0631\u062c\u0639 \u0644\u0644\u0623\u0641\u0644\u0627\u0645 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0627\u0644\u0645\u0635\u062f\u0631 \u0644\u0623\u0633\u0627\u062a\u0630\u0629 \u0627\u0644\u0644\u063a\u0629. \u0641\u0647\u062f\u0641 \u0627\u0644\u0623\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u062a\u062f\u0631\u064a\u0633 \u0623\u0643\u0628\u0631\u0639\u062f\u062f \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0644\u0646\u0634\u0631 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627- \u0641\u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u064a\u062c\u0628 \u0623\u0644\u0627 \u062a\u0632\u064a\u062f \u0639\u0646 \u062b\u0644\u0627\u062b \u062f\u0642\u0627\u0626\u0642 \u0623\u062b\u0646\u0627\u0621 \u0639\u0631\u0636\u0647\u0627 \u0648\u0647\u064a \u0635\u0646\u0639\u0629 \u0645\u062d\u062a\u0631\u0641\u064a\u0646 \u0645\u0627\u0647\u0631\u064a\u0646 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0642\u0635\u0629 . \u0641\u0627\u0644\u0645\u062a\u0639\u0644\u0645\u0648\u0646 (\u0627\u0644\u062f\u0627\u0631\u0633\u0648\u0646) \u0623\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u0644\u0623\u0646\u0647\u0645 \u064a\u062a\u0648\u0627\u0635\u0644\u0648\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u0627\u0644\u0641\u0644\u0645 \u0648 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0629 \u062a\u0637\u0648\u0631\u062a \u2013\u0639\u0646\u062f\u0645\u0627 \u064a\u0628\u062f\u0623 \u0627\u0644\u0637\u0644\u0627\u0628 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u0648\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0623\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u0631\u0631\u0629 . \u0627\u0644\u0645\u0639\u0644\u0645\u0648\u0646 \u064a\u0645\u0643\u0646\u0647\u0645 \u0639\u0631\u0636 \u0627\u0644\u0623\u0639\u0644\u0627\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0627\u0644\u063a\u064a\u0631 \u0631\u0628\u062d\u064a \u062a\u0645\u0647\u064a\u062f\u0627 \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062f\u0631\u0633 \u0628\u0639\u0631\u0636 \u0641\u0644\u0645 \u0623\u0648 \u0623\u0643\u062b\u0631 \u0644\u062a\u063a\u0637\u064a\u0629 \u0646\u0641\u0633 \u0627\u0644\u062f\u0631\u0633 (\u0627\u0644\u0645\u0648\u0636\u0648\u0639) \u0648\u0645\u0642\u0627\u0631\u0646\u0629 \u0623\u0634\u0643\u0627\u0644 \u0623\u0633\u0627\u0644\u064a\u0628\u0647\u0645 \u0648\u0637\u0631\u0627\u0626\u0642 \u0627\u0642\u0646\u0627\u0639\u0647\u0645. <\/p>\n\n\n\n

\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629:<\/strong> <\/strong>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u060c \u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629.<\/strong>.<\/p>\n\n\n\n

BY :<\/p>\n\n\n\n

Hasan Abbas Hasan Abbas<\/strong><\/td>Balla Mustafa Idris Elias<\/strong><\/td><\/tr>
\u062d\u0633\u0646 \u0639\u0628\u0627\u0633 \u062d\u0633\u0646 \u0639\u0628\u0627\u0633<\/strong><\/td>\u0628\u0644\u0627 \u0645\u0635\u0637\u0641\u0649 \u0625\u062f\u0631\u064a\u0633 \u0627\u0644\u064a\u0627\u0633<\/strong><\/td><\/tr>
International University of Africa, Faculty of Languages. Sudan, Khartoum.<\/strong><\/td>Faculty of Languages, International University of Africa, Khartoum, Sudan.<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\r\n\t\t
\r\n\t\t\t
\r\n\t\t\t\t
\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t<\/span><\/span>\r\n\t\t\t\t\t\t

<\/h4>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t
<\/i>Download<\/span><\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t
\r\n\t\t\t\t\r\n\t\t\t\t\t\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646: <\/strong>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\u0643\u0646 \u0623\u0648\u0644 \u0627\u0644\u0645\u0635\u0648\u062a\u0648\u0646 !<\/small>\r\n\t\t\t\t<\/span>\r\n\r\n\t\t\t\t
\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t
<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>","protected":false},"excerpt":{"rendered":"

Abstract  Using Nonprofit Commercials to teach English Language concerns two new skills, \u2018viewing\u2019 and \u2018visually representing\u2019 have been added to the traditional skills of reading, writing, Listening and speaking. (Donaghy 2019) applies to Europe, where the Council of Europe has added the following audiovisual comprehension items to it a assessment scale: Following changes of topic …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[],"class_list":["post-4953","post","type-post","status-publish","format-standard","","category-161"],"_links":{"self":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/4953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4953"}],"version-history":[{"count":1,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/4953\/revisions"}],"predecessor-version":[{"id":4954,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/4953\/revisions\/4954"}],"wp:attachment":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}