{"id":4988,"date":"2026-04-30T08:27:54","date_gmt":"2026-04-30T08:27:54","guid":{"rendered":"https:\/\/journal.ziu-university.net\/?p=4988"},"modified":"2026-04-30T08:27:55","modified_gmt":"2026-04-30T08:27:55","slug":"brand-equity-in-the-food-industry-an-empirical-study-of-al-naseem-food-industries-company","status":"publish","type":"post","link":"https:\/\/journal.ziu.edu.sy\/?p=4988","title":{"rendered":"Brand Equity in the Food Industry An Empirical Study of Al-Naseem Food Industries Company"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0641\u064a \u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0633\u064a\u0645 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\u0627\u0644\u0646\u0627\u062c\u0645\u0629 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0636\u062f \u0627\u0644\u0636\u063a\u0648\u0637 \u0627\u0644\u062a\u062f\u0631\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u062e\u0644\u0642 \u062d\u0648\u0627\u062c\u0632 \u0623\u0645\u0627\u0645 \u0627\u0644\u062f\u062e\u0648\u0644 \u0644\u0644\u0645\u0646\u0627\u0641\u0633.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062a\u062d\u062f\u062f \u0631\u0636\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u062a\u062c\u0627\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0648\u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062f\u0631\u062c\u0629 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0627\u0644\u0645\u062a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0639 \u0627\u0644\u0645\u0642\u062f\u0645\u0629. \u0625\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0639\u0632\u0632 \u0642\u0648\u062a\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0627 \u062a\u0648\u0641\u0631\u0647 \u0645\u0646 \u0641\u0648\u0627\u0626\u062f \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u061b \u0641\u064a\u062a\u062d\u0642\u0642 \u0628\u0630\u0644\u0643 \u0648\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u062a\u0645\u0633\u0643\u0647 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0648\u062a\u0639\u0644\u0642\u0647 \u0628\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0648\u0647\u0630\u0627 \u064a\u062f\u0639\u0645 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u062d\u064a\u0648\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0642\u062f \u062a\u0645 \u0641\u064a \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u2013 \u0628\u0639\u062f \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u2013 \u0627\u0633\u062a\u0639\u0631\u0627\u0636 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u062b\u0645 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u0639\u062f \u0630\u0644\u0643 \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0645\u0642\u062a\u0631\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u062b\u0627\u0646\u064a\u060c \u0627\u0644\u0630\u064a \u064a\u0634\u0631\u062d \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0648\u064a\u0648\u0636\u062d \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0645\u0627 \u062a\u0645 \u0627\u0644\u062a\u0637\u0631\u0642 \u0625\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u062a\u0641\u0635\u064a\u0644\u064a \u0648\u0645\u0646\u0627\u0642\u0634\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635\u0629 \u0645\u0646 \u0627\u0644\u0628\u062d\u062b\u060c \u0625\u0630 \u062a\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062c\u0645\u0639\u0629 \u0648\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a\u0647\u0627\u060c \u0648\u0645\u0646\u0627\u0642\u0634\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0634\u0643\u0644 \u0645\u0641\u0635\u0644 \u0648\u0648\u0627\u0636\u062d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0641\u064a \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0623\u062e\u064a\u0631 \u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u062a\u0645 \u062a\u0642\u062f\u064a\u0645 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629\u060c \u0645\u0639 \u062a\u0644\u062e\u064a\u0635 \u0644\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0633\u062a\u0639\u0631\u0627\u0636 \u0627\u0644\u0622\u062b\u0627\u0631 \u0627\u0644\u0645\u062a\u0631\u062a\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u0648\u062c\u064a\u0647\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0642\u062a\u0631\u0627\u062d \u0645\u062c\u0627\u0644\u0627\u062a \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u0643\u0634\u0627\u0641\u0647\u0627 \u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u062d\u0648\u062b \u0641\u064a \u0641\u0647\u0645 \u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u2013 \u0631\u0636\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u2013 \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u2013 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u2013 \u0635\u0648\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u2013 \u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abstract&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This study is structured to begin with a comprehensive overview of the relevant literature on brand management, which has become a top priority for leading organizations in competitive markets. This has prompted many firms to establish specialized functions within their organizational structures dedicated to managing their brands. Brand equity provides a significant competitive advantage, enabling firms to pursue brand extensions, maintain resilience against incremental competitive pressures, and create barriers to market entry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumer satisfaction with a brand is determined through the processes of selection and purchase, based on the perceived level of influence, benefits received, and overall value delivered. A brand strengthens its position by offering meaningful benefits to consumers, which in turn fosters consumer loyalty, attachment to the brand, and continued engagement with its new products and services. This underscores the vital role of branding in the field of marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first section of the study reviews prior research and relevant literature related to brand equity in marketing. The second section introduces the proposed research model and explains the methodology employed, along with clearly defined research objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, the study provides a detailed analysis of the collected data and discusses the findings comprehensively. The results are interpreted and examined in a clear and systematic manner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the final section, the study presents its main conclusions, summarizes the key findings, and discusses their implications. It also offers directions for future research by suggesting potential areas for further investigation to deepen the understanding of brand equity within the marketing context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keywords: Brand, Consumer Satisfaction, Brand Loyalty, Brand Awareness, Brand Image, Brand Equity<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0639\u062f\u0627\u062f : <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wael Suleiman Al-Saghir\u00b9*<\/strong><strong><br><\/strong><strong>\u0648\u0627\u0626\u0644 \u0633\u0644\u064a\u0645\u0627\u0646 \u0627\u0644\u0635\u063a\u064a\u0631<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00b9 Department of Business Administration, School of Administrative and Financial Sciences, Libyan Academy for Graduate Studies, Libya<\/em><\/p>\n\r\n\t\t<div class=\"review_wrap\">\r\n\t\t\t<div id=\"review-box\" class=\"review-box review-bottom review-stars\">\r\n\t\t\t\t<div class=\"review-summary\">\r\n\t\t\t\t\t<div class=\"review-final-score\">\r\n\t\t\t\t\t\t<span title=\"\" class=\"post-large-rate stars-large\"><span style=\"width:0%\"><\/span><\/span>\r\n\t\t\t\t\t\t<h4><\/h4>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"review-short-summary\"><a href=\"https:\/\/drive.google.com\/file\/d\/18mZWOgAO5c1_CSW75k4Tg--hLg1imWBW\/view?usp=drive_link\" class=\"taq-button taq-medium taq-square taq-flat\" style=\"background-color:#a0ce4e\" target=\"_blank\"><i class=\"fa fa-download\"><\/i><span class=\"button-text\">Download<\/span><\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t<div class=\"user-rate-wrap\">\r\n\t\t\t\t<span class=\"user-rating-text\">\r\n\t\t\t\t\t<strong>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646: <\/strong>\r\n\t\t\t\t\t<span class=\"taq-score\"><\/span>\r\n\t\t\t\t\t<small>\u0643\u0646 \u0623\u0648\u0644 \u0627\u0644\u0645\u0635\u0648\u062a\u0648\u0646 !<\/small>\r\n\t\t\t\t<\/span>\r\n\r\n\t\t\t\t<div data-rate=\"0\" data-id=\"4988\" class=\"user-rate taq-user-rate-active\">\r\n\t\t\t\t\t<span class=\"user-rate-image post-large-rate stars-large\">\r\n\t\t\t\t\t\t<span style=\"width:0%\"><\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"taq-clear\"><\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0641\u064a \u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0633\u064a\u0645 \u0644\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0644\u062e\u0635: \u062a\u0645 \u062a\u0646\u0638\u064a\u0645 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u0628\u0634\u0643\u0644 \u064a\u062a\u0636\u0645\u0646 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0639\u0631\u0636\u064b\u0627 \u0644\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0628\u062a\u0633\u064a\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0627\u0644\u062a\u064a \u062a\u0639\u062f \u0645\u0646 \u0628\u064a\u0646 \u0623\u0647\u0645 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0647\u0630\u0627 \u0645\u0627 \u062f\u0641\u0639 \u0643\u062b\u064a\u0631\u064b\u0627 \u0645\u0646\u0647\u0627 \u0625\u0644\u0649 \u0648\u0636\u0639 \u0648\u0638\u064a\u0641\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0647\u064a\u0643\u0644\u064a\u062a\u0647\u0627 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0645\u0647\u0645\u062a\u0647\u0627 \u062a\u0633\u064a\u064a\u0631 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-4988","post","type-post","status-publish","format-standard","","category-162"],"_links":{"self":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/4988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4988"}],"version-history":[{"count":1,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/4988\/revisions"}],"predecessor-version":[{"id":4989,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=\/wp\/v2\/posts\/4988\/revisions\/4989"}],"wp:attachment":[{"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journal.ziu.edu.sy\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}